Public Outreach Campaigns

Working alone and with partner organizations, the Biodiversity Project designs and implements public outreach campaigns that:

●	Reach target audiences that can become lasting constituencies for biodiversity.
●	Leverage and support near-term policy gains that will protect biodiversity, in issue areas such as fresh water policy, land-use planning and ecosystem and habitat protection.

Recent and current campaigns under way are:

	Building a Water Constituency for Wisconsin: Research and Targeted Messages A campaign to reinvigorate a public constituency for a wide range of water issues in Wisconsin.

	Five Ways to Create Healthier Homes and Habitats Outreach to gardeners and cooks with information on steps they can take in their homes for a healthier environment.
	Great Communities for People and Nature A media campaign to get the word out that communities that protect biodiversity are also providing great benefits to people.
	The Great Lakes Public Education Initiative This project designs a multi-partner public education campaign to raise understanding of threats to the Great Lakes and foster greater public participation in key current policy decisions.